I have been in web testing for 3.5 years and this was the first book I found on the subject. My only complaint is that it took so long to come out, but I won't hold that against Nguyen or Wiley. It is a superb introduction to the complexities of web testing, which despite the protests of standalone application testers, is much more difficult and technical than traditional application testing. Not only does the tester need to know the basics of application testing, he or she has to know about the complex technology behind the site or application, and Nguyen's book is unbeatable. I've recommended that everyone on my team read it, since they are all new to the art of web testing. I read it cover to cover and it didn't really cover anything I had not learned in 3.5 years of experience, but had it been published when I started, I would have been able to ramp up so much faster. I also recommend that application developers read it in order to understand the role of a tester and to develop professional respect for a much-maligned profession.

Grey box testing is based on a general understanding of a system's architecture and components. This understanding drives test strategy and identifies opportunities to test components in isolation.

The shade of grey can vary from white box testing (full review of source code) to black box testing (no review of source code). You choose what level of information to gather depending on your budget, capabilities and judgment.

This book provides the first detailed approach to grey box testing, focussing on web-based application architectures. These architectures are based on a heavy use of components: application servers, web servers, load balancers, databases and the like. This book describes these components, suggests how they can fail and what you can do to anticipate, trigger, or detect such failures.

This approach is supported by the author's extensive experience testing web-based (and other) applications as president of a software testing company. It is augmented by plenty of good advice on how to communicate test results clearly.

This is good book. If you test web apps, you should buy it.

Hung Nguyen and I are co-authors of another book and good friends. I am not an unbiased reviewer. On the other hand, I wouldn't write this review if I didn't believe every word of it.

Hung's book breaks new ground. It will be useful today, and I believe it will have lasting value and influence.

Once you get beyond the superficial (not unimportant, but much less difficult) issues of usability testing that dominate so many discussions of web testing, you run into the really tough problems of web application testing. Hung Nguyen's book is about those harder problems.

The web-based application runs on a wider range of platforms than any other type of program in history. It doesn't even have control over its presentation layer (the user supplies the browser and the multimedia plugins, and these applications might change any time). What will the application look like on the changed browser? The application probably also relies on third party databases (which can change any time), third party network connections (which can change any time), third party security systems and other access control (which can change any time), etc., etc. Almost anything in this system can change any time. How do you deal with a system that has so many unknowns?

Hung's view is that web application testers must learn more about the technical details of the systems and understand how external variables can interact (and fail) with the application under test.

To help testers learn about the interaction (and testing) of applications with other system components, he wrote the field's first book on grey box testing.

This book has substantial value for what it teaches us about testing on the web. Beyond that, it teaches about thinking clearly and thoroughly when your application interacts in complex ways with other systems. I think his approach will have lasting value and lasting influence long after many of the detailed issues that he describes have been resolved and replaced with new ones.

Along with the original approach, Hung gives a powerful real-world example. He is the president of a company that publishes a web-based bug tracking system. To illustrate the types of tests that you can run and the types of bugs you can find, he opened his records and described real tests, real bugs, and real testing problems. It's a rare treat to see a discussion of testing experience by someone who knows testing, who also intimately knows the software under test, and who isn't constrained in what he can say by a nondisclosure contract.

The reason this book is getting "FIVE STARS" from everyone is because it takes a DIFFERENT approach. It is specific. She names national thrift store "chains," ie the Discover Shops, Goodwill etc. and lists other outlets all over the U.S. and in other countries. Covering this much geography, is a FIRST that I have ever found. For those of us that travel, this is a Godsend. She even has a section on "Bargains on the Internet." There is a section on "resources" (other books, and addresses to write for info.etc.)Then, there's a section for the "trade" with bargains on display pieces etc. For those of us that have collections, these display pieces are a "must" and they're expensive. This is the first resource I've seen to get these at bargain prices.This book is a GREAT source of information for the bargain shopper.

I LOVE SHOPPING! I LOVE SHOPPING AND SAVING MONEY! THE ULTIMATE CONSIGNMENT & THRIFT STORE GUIDE IS THE ANSWER TO A SHOPPER'S PRAYERS. I HAVE FOUND SUCH WONDERFUL BARGAINS IN STORES LISTED IN THIS BOOK. I LOVE DESIGNER CLOTHING AS WELL AS VINTAGE CLOTHES. THIS BOOK HAS ENABLED ME TO LOOK CHIC AND SAVE A GREAT DEAL OF MONEY! I EVEN FOUND SOME BEAUTIFUL FURNITURE. THANKS TO MS. SCHNEIDER I LOOK LIKE A MILLION, FEEL LIKE A MILLION AND AM SAVING TOWARDS A MILLION!

I came across this book while I was recently browsing in a book store and then looked in the computer. This book provides wonderful information for smart shoppers worldwide. I cannot begin to express my joy in finding such a great book. I have visited a number of the stores in different places. Not only did I find many great "buys" but each store was so interesting. I would like to thank the author for the time and effort put forth in this book. Great idea!

The book is a concise compilation of case studies that encompass a myriad of experiences faced by companies and cultures in their pursuit of reaping the benefits of e-commerce. The cases provide a global focus on cultural challenges both geographic and organizational, a sampling of various information technology considerations, and customer interface and acceptance factors.
Two of the cases explore cultural issues in Latin and Asian societies. Their explosive demand for IT outpaced the substantial infrastructure shortfalls. Reliability of telecommunications systems, the lack of electronic payment methods, and weak processing infrastructures are just a few of the areas discussed.
The study of the Texas Instrument implementation and management of an e-commerce enabled enterprise information system clearly describes the paramount concern for the development of a strategic focus within the organization, the need for top management support, and most importantly the development of sound business processes. The significance of business process development is explored often throughout the cases starting with the first chapter where a description of the dynamic evolution of an e-commerce entity is taken from the concept stage all the way through implementation.
Finally, throughout all the cases it is clear that customer focus and direct customer interface during the development and implementation are key success factors in reaping the benefits of an e-commerce endeavor.
The variety of cases maintain your interest and offer a comprehensive collection of experiences that are sure to alleviate most start up and operational issues.

The big boom being over, many are apparently of the opinion that the Internet does not matter--at least on a global level. Cases on Worldwide E-Commerce gives many examples to the contrary. It shows interesting and instructive examples of how organizations are making use of the Internet and networking technologies to help them carve away at markets and improve operations.

"Cases on Worldwide E-Commerce: Theory in Action" is a great read for both practitioners and scholars. Because of the book's unique perspective on this timely topic, my students will find that it is required reading in my next E-Commerce class.

Blackwell and Stephan apply their considerable experience in buying behavior to the reality of the last several years and find most e-commerce endeavors wanting. Their message is simple: focus on providing a smooth, trouble free experience end to end and you will be far ahead of the pack. Sounds simple, and it isn't. Implementing this concept takes serious capital and serious experience.

This book is a good read for B2C companies online and offline. Its treatment of B2B is thin, and not really worth digging out. It already feels a bit dated, but it is still an absolute "must read" for retailers.

Roger Blackwell's Customers Rule! tells why the e-commerce business thrill is over, and how adaptable business structures may take advantage of these changes in customer buying habits. The Internet has proven to be not a revolutionary retail changer but an adjunct to traditional retail marketing approaches, and this explains how companies may profit from changes, using case history analyses to pinpoint blended strategies which work.

The title, though provocative and tantalizing, is accurate.Authors Blackwell and Stephan are unabashed celebrities of the art and science of consumer behavior. It is no surprise whatsoever that the arguments and conclusions in the book are academically sound, intuitively resonant and empirically valid. It is no coincidence, either, that the style is personal, engaging and authoritative without being authoritarian. The resarch shows; practical current examples are used to cut through media hype and Wall Street analysts' obsession with trendy, flashy technology. Jump on the train, they say: the next e-business train leaving the station- all of them will take you to profits and increased market caps. WRONG! The book asks the difficult questions: Does the e-business integrate with the bricks and mortar reality of creating value for the customer? Does it make for a delightful experience? Does it make the customer want to keep coming back again and again? All this is necessary, but not sufficient. Does your e-business strategy create profit? Can this profit stream be sustained? Does it complement your current channels of supply chain management and does it lead you towards trhe new world of demand chain management? Does your strategy differentiate you from your competition? Can you sustain your advantage? The authors are technology savvy, but not mesmerized by it. The book offers insights into what strategies will work and which ones will fail and why. I recommend this book to MBA students everywhere. It is a survival handbook. Business persons will find the book practical and relevant.It will save them a lot of grief. The authors have their feet planted firmly in reality. They remind us: " e-business is no substitute for knowing what works in business and why." I learnt from this book and am giving copies to my colleague business profesors.

The first half of this book is written by the listed authors, followed by six essays by thought leaders on peer-to-peer commerce, collaborative commerce, portals, adaptive strategies for B2B marketplaces, B2B integration, and visibility in the extended supply chain. Fingar and Aronica have done a commendable job of examining and explaining the changes to business models brought by information technology. The authors tell the reader what they think was wrong with the dot-com economy and what needs to be done to succeed in the high-tech economy in which the major risk is not getting Amazoned so much as getting "GE'ed". The book straightforwardly delves into the business model implications of electronic marketplaces, peer-to-peer commerce, B2B exchanges, e-hubs, e-services, component-based architectures, m-commerce, collaborative commerce, value chain optimization, and more. The authors agree with a growing number of others, including re-engineering gurus Hammer and Champy, that the key to success now lies in extended business relationships. The book does an excellent job of looking at the new generation of Internet technologies need to enable new business models and processes. You do not need to be highly technically inclined to follow this discussion which helps business leaders understand what they need to do to power ahead in the real innovation economy. One strength of the book is reflected in the subtitle which shows that the authors are concerned not with technology alone but with how it fits together with new technologies and new business models.

Doing business on the Internet is now a mainstream phenomena ranging from novice online entrepreneurs to established multinational conglomerates. In The Death Of "e" And the Birth Of The Real New Economy, Peter Fingar and Ronald Aronic effectively collaborate to survey and explain the rapid and fundamental changes affecting how individuals and companies are doing business in this age of the computer whether the transactions are across town or on the other side of the world. The authors explain the emerging business models of the electronic marketplace, peer-to-peer commerce, e-hubs, B2B exchanges, auctions, wireless applications, m-commerce, intelligent agent technology, collaborative commerce, digital strategies, and more. The Death Of "e" And the Birth Of The Real New Economy is very highly recommended, essential reading for corporate executives, economists, business managers, and anyone with an interest in how the Internet is impacting upon local, regional, national, and international economies and business practices.

This book covers what assumptions were wrong in the dot-com economy and refocuses on the realities of business in the technological, digital-savy economy. It covers all of the P2Ps: Powerpoint-to-Production, Path-to-Profitability, and finally, Peer-to-Peer technologies among others.

Explained are the educational takeaways from historical, leading edge developments of e-commerce, e-procurement and electronic marketplaces and how they can be applied based on the realized importance of extended business relationships. This book then addresses the appication of the newest developments, including peer-to-peer, collaborative commerce, and B2B integration within the supply chain in the currently developing (Real New) digital economy.

This book is recommended reading as it clearly details the digital past and provokes thought on how to continue to execute using new technologies within business today.

Logistics And Fulfillment For e-Business: A Practical Guide To Mastering Back Office Functions For Online Commerce is a straightforward instructional manual to the basic logistics of designing, managing, and running an efficient model for profitable e-commerce regardless of the product or service being offered. From outsourcing technology; to dealing profitably with shipping costs (including the pros and cons of USPS versus other package shippers); to handling customer relations in e-Business; and much, much more, Logistics And Fulfillment For e-Business is a handy, user friendly, "how-to" reference with invaluable, practical advice for any merchant or entrepreneur setting up an e-storefront to supplement (or replace) a traditional brick-and-mortar based commercial operation.

I bought another one of the author's book a few days ago and felt she had hit that technology right on the head so I decided to try her logistics and fulfillment book. I wasn't disappointed. I had basically given up trying to find a good book on logistics and fulfillment -- no one seemed to really understand the complexities of the multi-channel world.

This book not only deals with Internet based companies, it gives the reader the information necessary to integrate an online business with traditional channels. It provides complete knowledge of how goods flow from the initial source all the way to the customer's premise. The author explains how to reach the ultimate goal of a state-of-the-art logistics and fulfillment operation. The book details how to determine in real time the sales data, warehouse inventory, production plans, and shipment schedules as an order traverses the value chain. There is even a detailed explanation of the tools need to crunch the necessary numbers into some form of reliable forecasting.

The author really understands that the success in the world of multi-channel requires a well-defined business model and the tight integration between legacy and online applications and systems, specifically in the areas of product category, customer, order, distribution, fulfillment, data, and operational management. While the book does point out that logistics and fulfillment is no easy task, it also explains that optimal logistics and fulfillment is achievable and the end result will make all the effort and money spent worthwhile.

This book is the key to successfully planning (and implementing) an e-commerce strategy. While the subject can be on the boring side, Reynolds' writing style kept me interested and wanting more. Unlike most books in this space, and I have read nearly all of them, I was very taken with the expert way in which the concepts are logically presented and how the examples turned on so many lights for me. Reynolds is an obvious expert in this field and I wished she worked on some of the e-commerce start-ups I did - my portfolio would be fatter!!! Seriously, if you need to learn this material, THIS is the book. Now I wonder if she would write something on home-improvement???

Fabulous message and important concepts. My main complaint is that the message was 'restricted' in how it is applied. The issues raised and the corresponding solutions are applicable to all aspects of designing human interactions with business...and not just considering customers (who are often engaged in roles for which the term 'user' is inappropriate... a term I abhor because of its lack of 'universality').

To follow the model given in the introduction, by considering the strategic implications of the customer and the business anyone could easily come up with solutions that fly in the face of the abilities and values of the employees as human beings. All stakeholder factors have to be put in balance with those of the business.

In addition, the concepts apply outside the typical business model and/or products. A good example is home design (not decor) which typically doesn't consider many 'functions' that occur within its walls other than sleeping, washing, bathing, and eating. Many of the concepts presented here can/should be applied in other problem/solution settings. I contend that every business project that involves some human interaction is subject to these principles.

The models/recommendations within this book, with a few tweaks, can and should be applied to designing human interaction in many yet-untapped areas/markets (leaving tremendous business potential lying all around). The recommendations given specifically as to better 'online' design can and should be applied to all points of interaction a business has with all stakeholders.

I highly recommend this book with the caveat that you take its potential application beyond the dimensions within which it is presented. The word 'customer' can often be replaced with 'stakeholder'. When encountering the term 'user experience' drop the term 'user' and focus on the 'experience' (since most individuals measure the value of their experience with a business based on all points of interaction, not just online).

Built for Use, by user experience strategist Karen Donoghue, is a compendium of knowledge that anyone hoping to build a truly usable user interface should possess. Donoghue draws on her many years of experience as an industry consultant to present analyses of how websites and other human-machine interfaces succeed and fail. She also channels her extensive contacts in industry and academia to present sage advice and best practices for achieving usability. With a post-bubble eye sharply focused on the bottom line, Donoghue emphasizes that experiences users love don't necessarily coincide with the experiences they will pay for, and that revenue must be the ultimate driver of design choices.

Reading Built for Use, it's hard not to picture oneself as one of Donoghue's clients, and the book as the voice of Donoghue. The book has the pragmatic tone of a consultant who is aware of the fact that your time (and hers) is valuable. She emphasizes the points that need emphasizing, and doesn't spend a lot of time considering ultimately rejected alternatives. You hire Ms. Donoghue, or read her book, because you need to know how to create the best -- and most profitable -- user interfaces right now, and you can't afford to make costly mistakes. From her war stories and references, it's pretty clear that she knows how, and she won't beat around the bush very much before telling you.

One also gets the impression that Donoghue's clients span a broad range of knowledge and experience. In Part I, I counted, I believe, five different occurrences of a variant of "Don't put a tripwire at the checkout counter!" -- in other words, don't put an obstacle in front of a customer who's already been convinced to buy something, has taken out their credit card, and is trying to complete a transaction. "Don't make your first page impossible to get through!" is another oft-repeated dictum. Evidently more than a few of Donoghue's clients insisted on making those mistakes. On the other hand, her detailed accounts of best-practice project planning for usability will be of interest to seasoned veterans of successful projects. Along with her pragmatic tone, Donoghue endeavors to formulate general principles and practices that underlie the best, most-usable interfaces. It was revealing to me to read about the meticulous and principled planning behind one of my personal favorites, the Fidelity Brokerage website, that distinguishes it from similar, but less usable competitors.

Donoghue takes a more speculative point of view in Part III, which discusses future developments. There, she expresses confidence that we will soon be designing for systems that cross the "wet-dry interface" - in other words, parts of the system will be composed of traditional electronic circuits, and other parts will consist of biological components such as neurons in a human body.

Donoghue's clients, and the readers of this book, are a demanding audience. They need to know in practical terms what to do right now to compete in a confusing, rapidly developing arena. They also need an awareness of a future where user experiences that today sound like science fiction will be commonplace. Fortunately Donoghue, with her combination of down-to-earth advice and insight into the fundamental principles that will influence future trends, meets both requirements.

This is the book to read and pass along to Marketing, R&D, Sales, etc. It will help you know the words to say to justify spending time and money on user experience research and design. I read it before starting a new job in Human Factors and passed it up the management chain to widen the perception of what it's all about. It gives you and "them" a common language.

This book was helpful in defining all the new technologies and illustrates many challenges businesses face integrating their initiatives online.

There are a lot of facets to running a business that not only must serve an online community but an offline customer base as well. Gutzman does a nice job highlighting the various sectors and the tools businesses must consider to address those needs. She provides examples and case studies. Good book, must read.

In the Preface, Gutzman explains that her book "is designed to tell you what the must-have technologies are for your Web site, with resources listing vendors for each technology. However, new vendors are entering the field daily. For example, for the technology I discuss in the Epiloque, alternative payment systems, I received three press releases in the week before the book went to the printer. In fact, this book has been difficult to write because I have never felt that any chapter was finished." Nor could one be. There are several reasons why I thus begin this brief commentary. First, to indicate that Gutzman focuses on "must-have technologies" rather than on, for example, specific strategies and tactics. Also, to indicate (as does she) how rapidly circumstances in the "digital arena" can change. Finally, to suggest that a Web site is never "finished." Gutzman organizes her material within five Parts: The E-Commerce Climate, Technologies for Driving Traffic, Technologies for Making Buying Easier, Technologies for Customer Service, and finally, Turnkey Growth. Of special interest to me are the various "Case Studies" of exemplar companies and technology applications. Also various "Profiles" such as those of "Net Perceptions", "Soliloquy" and "BroadVision", each of which briefly discusses specific functions, features, and benefits of specific technologies. As a non-technical person, I commend Gutzman on creating access for me to subjects which can sometimes be daunting, if not intimidating.

Gutzman's is a "three-pronged strategy" for meeting your demands: implement essential technologies, maintain a flexible business model, and outsource everything. Think of the material in her book as if it were on display in a store which you enter, tool box in hand. Roam the aisles. Examine various clusters of items. She is your expert advisor as well as the store's proprietress. (I strongly suspect that she had this metaphor in mind when writing the book.) Over time, all of your questions are answered. She helps you to make appropriate selections. In process, she has helped you to understand not only what you need and how to use it but also why you need it. Effective use of the 12 "must have" technologies will drive traffic to the Web site, create and sustain Web site functionality, and facilitate customer service which ensures that the Web site will be ETDBW (Easy to Do Business With). In the Epilogue, Gutzman adds another "must have" technology: alternative payment systems.

For whom will this book be most valuable? First, I highly recommend it to decision-makers in small-to-midsize organizations which already have or are now developing a Web site. The more they know and the more they understand, the better prepared they will be to select and then work with vendors. (NOTE: Reputable vendors will welcome such expertise because it enables them to accomplish more for their client and in less time. The same expertise will enable decision-makers to recognize disreputable vendors, either immediately or soon thereafter. That one benefit all by itself is worth at least ten times the cost of the book and probably a great deal more.) I also strongly recommend this book to decision-makers in larger organizations because, in the "digital arena", they will be expected (if not required) to gain a literacy in the technologies which Gutzman examines. Also, these same decision-makers will become progressively more involved in business initiatives (marketing, client relationships, strategic planning, market research, etc.) which the "must have" technologies support. Congratulations to Gutzman on a brilliant achievement.

The E-Commerce Arsenal surveys twelve technologies needed to prevail in the digital business world, from submitting a URL and web positioning to using targeted direct email. The case histories from other business experiences are particularly revealing, covering common problems and solutions.

Before sitting down to write this review we realized a snack would be nice, so after a creamy skim yogurt and a cold drink, we were ready to dive in. What has this got to do with Robert McGarvey's book How to Dotcom? Everything-because that skim yogurt was exactly what this book was like.

McGarvey's slightly filling low-calorie read begins, flows and ends logically. He covers all the expected aspects of "dotcomming" with little waylaying, getting right to the fruit on the bottom. It is not unreasonable to expect to get this book, get the point, and get on your way to a website in a matter of hours. But if you are looking for in depth internet discussion and information, it will not be found under the lid of this book, which, quite frankly, was okay with us.

A few points were particularly appreciated. The design was quite excellent, highlighting the important information in sassy side quotes, and the "how to" chapters were broken up with "how we did" chapters, neatly preventing information overload and inspiring action to follow in the profiled entrepreneur's footsteps. If we were to bestow one gripe upon this book it would be some of the Cheap Tricks chapters. A few of the segments included achievements of folks who had certainly not taken the cheap route; in fact, one entrepreneur had used $75,000 to start up his fledging business. Folks who stayed in the range of $500 to $1,000 all-inclusive would have been more like it.

Get this book. Whether your budget is $100 or $100,000 you will not be remiss in helping your bottom line with this tasty and appealing piece of the dotcom pie.

--LiteratePlanet.com

If Bob McGarvey's name seems familiar to you, it's probably because you've seen his work in one of the many of the top-tier business magazines for which he writes, including SELLING POWER and ENTREPRENEUR. In fact, he's one the savviest, most knowledable writers around on the subjects of sales, marketing, and technology.

There are lots of reasons why "How to Dotcom" belongs on your bookshelf, but let me just touch on the two most important: First, McGarvey knows what he's talking about. He is a meticulous researcher who works a little harder and digs a little deeper than other writers covering similar topics. The second reason you ought to buy this book is that it's well written. Believe me, writing about technology in a way that is engaging and entertaining is no small achievement. And even the best content is of limited value if you can't work you way through the book. McGarvey's writing style hits exactly the right tone...not too breezy but certainly not too ponderous.

Bottom line: If you find the idea of e-business tempting but you're not sure how to get started, you will not go wrong if you begin your research with "How to Dotcom."

Robert McGarvey's How To Dotcom: A Step-By-Step Guide To E-Commerce is a complete instructional course covering ever aspect of doing business on the Internet. Readers will learn money saving website building tools and tricks; advice for obtaining financing; informative interviews with successful Internet entrepreneurs; tips for increasing website traffic with free content; and invaluable e-commerce bookmarks. Hot Dotcom covers everything from shopping bots to registering a domain name to credit cards to email lists, and more. If you are contemplating buying and selling on the Internet, begin with a thoroughly reading of How to Dotcom.

Save your money and don't buy this book. The so called "new" theories that are revealed are the same old common sense rules that everybody already knows about. It's all conjecture and hear say. What works for some will not work for others that's just the facts. How many books on "how to sell stuff" can you find at a bookstore..same with this dribble. Just another useless opinion from a group of bagel biters trying to con more people out of their money. Nice try!

This gem of a book offers the most comprehensive (and immediately useable) information on "how to make your website profitable" in the fewest amount of pages that I have yet seen.

As a bonus, it is priced a fraction of most of the available information on this subject. I've paid hundreds of dollars for information that was not nearly as useable as this. (OK I admit I'm a marketing information junkie)

I have purchased dozens of products (printed and ebooks) within the last year alone on this subject. Most of the others talk about search engine tricks, pop-ups, hard sell copy, and basically manipulating your site visitor into doing what you want.

Manipulation may work a little in the short run, but is self defeating in the long run.

This book is much smarter than that. It is in a whole different league.

This book teaches what is really important to long term profits. That is, engaging your visitors and making sure your site is offering them exactly what THEY want.

It shows you how to write extremely effective copy. It also tells you how to discover exactly what your customers are asking you to provide them by watching your stats and web logs.

The basic premise of this book is that without a high conversion ratio, there is no point in buying more traffic. It is much more cost effective to use the techniques contained in this book to increase your conversions than to chase traffic. That comes later. They make a valid point that most folks are doing this backwards.

This book is about way more than just copywriting, by the way. It does an excellent job of enlightening you to many useability factors that may be hurting your sales.

I can't imagine anyone who manages a website and uses even a small percentage of the wisdom contained within not getting a hundred times their investment back.

In conclusion, just buy it and read it. You can not go wrong with this book.

This book opened doors to my imagination. My mind sprung wells so deep that I could not help but drink. This book should be recommended to any marketer who would like to persuade. It is deeper and more valuable than any other book about the Internet. It will explain how to set your web page in order and keep visitors clicking until they become repeat buyers. This book is recommended for anyone who would like to increase their conversion rate!